When we report on celebrity news about people doing good, many of the donation-related stories involves millions of dollars going towards a particular cause. Obviously, all of us are not millionaires, so it’s important to remember that we don’t need super deep pockets to make a change.
One company in particular rolled up their sleeves and did something good for their community. Let’s all take a lesson from this and remember to give back in any way we can!
Earlier this week, NewsON announced its donation of $10,000 to the Fayetteville, North Carolina Habitat for Humanity chapter to help rebuild communities affected by the devastation of Hurricane Matthew.
NewsON, a resource for live and on-demand local newscasts as well as local news clips on mobile and connected TV devices, brought consumers together to raise money and share their support for an organization that was chosen based on viewers’ votes via a social media poll.
The organization aimed its latest community effort towards Hurricane Matthew relief campaign to give its viewers a voice in the relief efforts.
The national campaign encouraged its audience to download the NewsON app to stay informed with crucial Hurricane Matthew updates throughout the storm. For every download, the company pledged to donate $1 during their week of Hurricane Matthew coverage, up to $10,000. Then, NewsON viewers participated in a poll on social media to determine the organization to receive the donation. Habitat for Humanity received 47% of the votes and won.
“Although Hurricane Matthew has passed, the toughest part of rebuilding still lies ahead,” said Louis Gump, CEO of NewsON.
“We were proud to provide live local coverage of the areas and people along the East Coast affected by Hurricane Matthew during this devastating storm. One of our top priorities is connecting people to their communities. We are honored to join many others in supporting Habitat for Humanity in their efforts to rebuild affected communities on behalf of our viewers.”
Ruthie Dent, VP of Marketing and Special Events for Fayetteville Area Habitat for Humanity, was thrilled with the donation news and said, “Fayetteville Area Habitat for Humanity is so grateful for the generous support of the families who were devastated by the recent storm.”
“Hurricane Matthew tore through our Habitat village leaving broken hearts and broken homes. With the help of local volunteers and community partners, this donation from NewsON will help us rebuild homes and restore hope. Thank you for being a champion for these families.”
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