The social sharing site added a “Donate” button that allows users to give money to the organization directly through the site. A user just clicks the button and then a popup appears to choose the donation amount.
Users can donate via Facebook with a credit card or a PayPal account.
This addition comes after the social media website competes with crowd funding sites like Indiegogo, Crowdrise, and Razoo that allow charities to raise money from the public via the web.
With the donate button, nonprofits can launch similar campaigns directly on Facebook and try to reach a larger audience via targeted ads and limited organic traffic.
“It’s not that people don’t want to give. People want to give, it’s just hard,” Naomi Gleit, Facebook vice president of product management, told Fortune.
Facebook hopes that this addition to nonprofit charity pages will help reduce the tension surrounding giving on the web.
Photo Credit: YouTube