It’s known as the “most magical place on earth” and Disney’s latest charity initiative is sure to prove its reputation by putting a smile on your face. The lovable brand urges fans to “share your ears” to raise money for the Make-A-Wish Foundation.
In celebration of Disneyland’s 60th Anniversary next month, Disney Parks will donate $5 for every picture of fans with their mouse ears on full display shared on Instagram, Facebook and Twitter using the hashtag #ShareYourEars.
“For 35 years, Walt Disney Parks and Resorts has been proud to work with Make-A-Wish to make dreams come true for thousands of children, and now we’re excited to give Disney fans the opportunity to help us make a difference for even more,” said Bob Chapek, chairman of Walt Disney Parks and Resorts.
The magical company will donate up to $1 million to the non-profit organization, which makes dreams come true for children with life-threatening illnesses. This new initiative is sure to meet its goal, considering more than 2,500,000 Mickey Mouse Ears hats are sold each year at Walt Disney World.
Neil Patrick Harris lent his star power to the #ShareYourEars cause by kicking off the celebration during the ABC special “The Wonderful World of Disney: Disneyland 60,” which aired last week. Harris showed off the dazzled Mickey Mouse Ear hat and discussed the importance of wish-granting and the impact it has on the children and their families.
The hat Harris rocked during the special is part of a sweepstakes campaign to raise even more money for Make-A-Wish.
Beginning in 1980, Disney works closely with Make-A-Wish and has granted more than 100,000 wishes. In October 2015, the company reached its six-figure milestone after granting Luke’s, 6, wish to go to Disneyland.
Join thousands of others on social media and #ShareYourEars to take part in this campaign. It runs through March 14.